Moomal
Zahid
Social Media. Performance. Growth.
I build digital experiences, social campaigns and paid media strategies that connect brands with audiences — and turn attention into measurable outcomes.
Social Media Marketing • Paid Advertising • E-Commerce • Community Management
Campaign performance
Selected portfolio results
Purchase ROAS
7.41XMessaging conversations
75Reach
3,238Views
3.3KSelected portfolio results — not current live campaign data.
About
Marketing With Both Creativity & Commercial Thinking
Moomal Zahid is a Marketing & E-Commerce Professional with 6+ years of experience spanning e-commerce management, community management, social media marketing, brand ambassadorship and event marketing.
Current role
Assistant Manager – E-Commerce & Community Management
Gul Ahmed IDEAS · 2021 – Present
- Day-to-day e-commerce operations
- Online customer experience
- Community management
- Audience engagement
- Customer inquiries
- Brand loyalty
- Coordination with marketing and digital teams
- Campaign alignment
Based in
Karachi, Pakistan
Retail, media and banking marketing environments — with the same throughline: creative that earns attention, and numbers that say whether it worked.
Selected campaign work
Real campaigns. Real screenshots.
Every case study below is built on actual campaign evidence — Meta Ads Manager exports, YouTube Studio analytics and published creative.
Case study 01 · Gul Ahmed IDEAS
From Creative To Conversion.
Brand-led fashion creative on one side, Meta purchase campaigns on the other — judged on purchase ROAS.
Creative strategy
Independence Day campaign creative, fashion and lifestyle content, promotional messaging and retail/e-commerce storytelling — published social content, not mockups.
Purchase ROAS
Selected Gul Ahmed ad sets delivered purchase ROAS above 5X, with the highest visible result reaching 7.41X.
Average purchase ROAS
Total purchases
Ad sets
Selected ad sets reached up to 7.41X purchase ROAS. The metric shown in the source screenshot is labelled Purchase ROAS — not ROI.
Creative → Audience → Paid distribution → Purchase → ROAS
Creative
Audience
Paid
Purchase
ROAS
Source: actual Meta Ads Manager screenshot · Purchase ROAS by ad set · 4.45X average across 18 ad sets · 74 purchases
Source: actual Meta Ads Manager screenshot · Campaign-level results, cost per result, spend and reach · Selected documented campaign performance
Case study 02 · Hiring campaign
Paid social that fills a hiring pipeline.
Recruitment advertising optimised on cost per messaging conversation — not vanity reach.
Objective
Generate qualified recruitment conversations.
Audience
Karachi-focused candidates.
Format
Instagram / social recruitment advertising.
Conversion
Messaging conversations.
Optimization metric
Cost per messaging conversation.
Campaign A
PKR 18.02
Cost / conversation
PKR 504.65 spent · 1,343 reach · 1,843 impressions
Campaign B
PKR 9.56
Cost / conversation
PKR 716.68 spent · 2,758 reach · 3,238 impressions
Lower cost per conversation
Documented comparison between the two supplied campaign screenshots: PKR 18.02 → PKR 9.56 per messaging conversation.
Case study 03 · Majestic Hair Oil
Lead generation through messaging.
Messaging conversations
Cost / conversation
Impressions
Reach
Objective
Drive direct customer conversations through paid social.
Campaign type
Messaging-focused advertising.
Performance
18 messaging conversations from PKR 1,889.18 documented spend.
Efficiency
PKR 104.95 per messaging conversation.
No sales, revenue or ROAS figures appear in the supplied screenshot, so none are claimed.
Source: actual Meta Ads Manager screenshot · Platform: Meta · Objective: messaging conversations · Result: 18 conversations at PKR 104.95 each
Case study 04 · Food & Beverage
Visual storytelling that makes people stop scrolling.
Food photography direction, promotional creative and social-first content built for appetite appeal.
Creative direction
Turning products and experiences into visually compelling social-first content designed to capture attention and stimulate interest.
- Food photography direction
- Visual storytelling
- Promotional creative
- Social-first content
- Product presentation
- Lifestyle positioning
Published creative shown as-is. No performance figures are claimed for this content.
Case study 05 · YouTube
MamoolsiLife — content creation & organic growth.
Short-form storytelling, travel, lifestyle and visual content.
Views — last 28 days
Watch hours — last 28 days
Subscribers — last 28 days
Views — last 48 hours
Realtime panel
122 current subscribers. Top content in the last 48 hours shows examples around 1.2K, 507 and 75 views. 28-day and 48-hour figures are separate metrics and are not combined here.
Watch MamoolsiLife
Source: actual YouTube Studio screenshot · Platform: YouTube · Objective: organic audience growth · Result: 3,312 views and 4.3 watch hours in the last 28 days
Interactive performance cards
Documented numbers only.
Gul Ahmed
Highest visible selected purchase ROAS
Average displayed purchase ROAS
Purchases
Hiring Campaign
Messaging conversations
Cost / conversation
Impressions
Majestic
Messaging conversations
Cost / conversation
Reach
Data-driven marketing
Creative Is Only Half the Story.
The other half is knowing what the numbers are telling you.
01
Creative
02
Distribution
03
Measurement
04
Optimization
Evidence wall
Proof, Not Promises.
Tap any tile to expand the original screenshot.
Social media content gallery
Fashion. Food. Lifestyle. Travel. Recruitment.
Brand Campaigns
Brand Campaigns
Food & Beverage
Food & Beverage
Recruitment
Recruitment
Video / Reels
Video / Reels
Promotional Content
Promotional Content
Lifestyle
Lifestyle
Professional journey
Six years, six marketing environments.
2021 – Present
Gul Ahmed IDEAS
Assistant Manager – E-Commerce & Community Management
2021
Coke Studio
Social Media Marketing Executive
2020 – 2021
TCS
Customer Service Supporter
2019 – 2020
Neel Films
Marketing Executive
2018 – 2019
Coke Fest
Marketing Team Member
2018
FINCA Bank
Marketing Officer
Experience with recognisable brands
This is professional experience — not a client list. Paid advertising results are shown separately under Selected Campaign Portfolio, and only where a screenshot documents them.
Capabilities
What I Do
01
Social Media Marketing
Content planning, audience engagement and campaign execution.
02
Paid Social Advertising
Campaign creation, optimisation and performance analysis.
03
E-Commerce Marketing
Online customer experience, e-commerce operations and campaign alignment.
04
Community Management
Audience engagement, customer communication and brand loyalty.
05
Content Strategy
Social-first content planning and creative storytelling.
06
Performance Marketing
Analysing campaign metrics and optimising toward meaningful outcomes.
07
Recruitment Advertising
Social campaigns designed to generate candidate conversations.
08
Brand Campaigns
Supporting integrated marketing and promotional campaigns.
Social media marketing process
My Approach
Understand the Brand
Understand the Audience
Build the Creative Direction
Launch the Campaign
Measure Performance
Optimize
Scale What Works
I Don't Just Manage Social Media.
I build communities.
I create campaigns.
I understand e-commerce.
I analyze performance.
I optimize paid media.
I tell brand stories.
And I connect all of it to business objectives.
Contact
Let's Build Something People Remember.
Whether you're looking for stronger social presence, smarter paid campaigns, better customer engagement or a more compelling digital brand experience — let's talk.
Karachi, Pakistan